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MOTIVATIONAL SALES STORIES

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VISION – YOUR OBJECTIVE

In The Wizard of Oz, Dorothy had an objective. It was to get back home to Kansas. That's what she told the Scarecrow, the Tim Man, the Cowardly Lion and finally the Wizard himself. She knew what she wanted. The First Basic Principle of the 30-Second message is to have a clear-cut objective.

- Unknown Book

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