The "way" you ask for referrals will have a huge impact on the number and the quality of the referrals you get. Ideally, you want the referral source to think of people who would be interested in working with you. Often you will ask for a referral by saying something like, "Can you think of anyone you could refer me to?" The client has a hard time thinking of the right person to refer to you so they simply say, "I’ll try and think of someone and I’ll give you a call if anyone comes to mind."
| STEP ONE |
Thank the client for their business
(Clients name), thank you for your business. I really enjoy working with you and your family. |
| STEP TWO |
Describe your ideal referral (target market)
As you are probably aware, I would love to build my business around more people that are just like you. I work with successful business owners, presidents, managers…. |
| STEP THREE |
Point out places in the client’s existing network where the client may interact with the ideal referral (target market)
You may know some people that I should talk to from your country club, from your neighborhood, or one of your children’s friend’s parents that you sit with at games. |
| STEP FOUR |
Ask for an introduction |
|
